The stereotypical image of a Botox user as a middle-aged woman or a female celebrity is quickly becoming a thing of the past.
According to a July 9 Beauty World News article, Botox treatments are rapidly gaining in popularity in another demographic group — men.
Recent studies have revealed that the number of men choosing to undergo Botox treatments has risen by an astonishing 250% since 2001, Beauty World News reports. On average, approximately 360,000 men receive a Botox injection each year.
Botox is especially popular among men working in highly-competitive industries like the Silicon Valley tech world and Washington, D.C.’s political landscape, where a youthful, healthy appearance can be the determining factor in whether you get a job or being re-elected to office, according to the Washington Post.
“Botox injections are the ideal cosmetic procedure: dramatic benefits, few side effects and adjustable to achieve desired results” says Dr. Janis P. Campbell, Dermatologist at Laser Rejuvenation Clinic & Spa of Calgary
As stated before, receiving Botox treatments has become especially popular among politicians on Capitol Hill — who, rather than wanting to eliminate all signs of aging, simply want to look like the best version of themselves — to look “relevant,” the Washington Times reports. By lessening the appearance of forehead wrinkles, drooping eyebrows and softened jawlines, men are able to both look better and make their nonverbal cues less indicative of being tired or upset.
And as more men and women want to look more youthful and vibrant for their professional lives, the trend of getting Botox treatments is likely to continue.