A company’s catalog can make or break marketing efforts. A bad catalog may drive potential customers away, while a good one can inspire brand loyalty and drive sales.
The importance of a good catalog is the key idea behind the Printing Industry Association of the South’s Annual Graphic Awards, which recognize the best printed catalogs from Southern states including Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Tennessee, and West Virginia.
The Printing Industry Association of the South is a non-profit trade association that encourages growth and expansion for the Southern printing industry. 400 diverse member companies spread across their seven-state region benefit from PIAS’ Print South magazine, lobbying efforts, insurance programs, credit union and business management seminars.
The association’s 40th Annual Graphic Awards were held in Destin Florida last month. The Best of Category for Catalogs in 4 or more Colors winner was a submission by Merrick Printing Co.: Brinly-Hardy Co.’s 175th Anniversary Brochure.
Brinly-Hardy’s winning catalog was 18 pages long and combined gloss UV and Matte finishes with gold foil stamping. Judges especially appreciated the contrast between the modern gloss paper and the vintage feel of the 100% post-consumer waste paper paper used for the gate-folded timeline insert, which detailed the company’s history and where it fit into major points in US history. The cover featured an embossed 175th anniversary logo for Brinly-Hardy, giving the catalog a feel of classic nostalgia.
Brinly-Hardy has been creating innovative and durable lawn and garden products since 1839 for both commercial and consumer use. 175 years later, the business still remains in the hands of the family who started it, and is currently run by by 5th generation CEO Jane Hardy.
The winning brochure can be viewed and downloaded at Brinly’s website, and printers can apply to be members of PIAS or learn more on the association’s website, PIAS.org.