Why One Boston Plastic Surgeon Feels the Botox Breast Lift is a ‘Gimmick’

botoxEvery year, thousands of women line up to undergo breast augmentation or enhancement surgery, in order to achieve what they feel is the perfect bust. According to the American Society of Plastic Surgeons, breast augmentation remains the top cosmetic surgical procedure, while Botox still remains the top minimally invasive procedure. So, why not combine the two?

Enter the Botox breast lift.

Botox has long been used to smooth the appearance of fine lines and wrinkles; however, some plastic surgeons are using the “freezing” agent as a means of providing a temporary breast lift. They claim Botox can lift a woman’s breasts and make them appear perkier — without surgery — by injecting it directly into the muscles that line the chest wall. The procedure takes roughly 30 minutes to complete and is said to last up to six months.

Too good to be true? Dr. Eric Halvorson thinks so.

Dr. Halvorson, a plastic surgeon specializing in breast reconstruction at Brigham and Women’s Hospital in Boston, cautions women not to waste their time or money. “I think it’s likely a marketing ploy or gimmick,” he says, “Because I don’t understand how paralyzing the pectoralis muscle could have any effect on the shape or size of the breast.”

So if Botox isn’t the solution, what about a similar procedure some are calling the “Insta-boob” or “Lunchtime Lift”?

Created by a doctor in Manhattan, a saline solution is injected directly into the breast tissue in order to temporarily achieve a larger, fuller appearance. It procedure only takes 15-20 minutes to complete, lasts for about 24 hours, and costs roughly $2,500.

Some women are undergoing the procedure before a special occasion, such as a wedding, vacation, or class reunion or even to see how they would look with larger breasts before committing to breast augmentation surgery. “I see that there is probably very little downside to it,” says Dr. Halvorson. “It could be helpful for certain patients in making a decision (about breast augmentation).”

“The use of Botox for a short term breast lift can be effective and safe,” says Dr. Janis P. Campbell, Dermatologist at Laser Rejuvenation Clinic & Spa.

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